Best Rare Beauty Dupes
Selena's picks, budget alternatives
Rare Beauty by Selena Gomez has quickly become one of the most beloved makeup brands, known for highly pigmented formulas and that effortless, dewy finish. The Soft Pinch Liquid Blush alone has become one of the most searched beauty products online. While Rare Beauty is reasonably priced for a celebrity brand, there are still great alternatives that get you close.
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What is the best Rare Beauty Soft Pinch Blush dupe?
The best dupe for Rare Beauty Soft Pinch Liquid Blush ($23) is Flower Beauty Blush Bomb ($10) — it has a nearly identical liquid formula, buildable pigment, and dewy finish. e.l.f. Camo Liquid Blush ($7) is another strong match with a similar shade range and long-wearing formula.
Are Rare Beauty dupes as pigmented as the originals?
Most Rare Beauty dupes match the pigmentation well — the Soft Pinch blush formula is actually quite standard in the beauty industry. Where Rare Beauty excels is in the specific shade range and doe-foot applicator design. Dupes from e.l.f. and Flower Beauty deliver 90%+ of the color payoff at half the price or less.
What is the best dupe for Rare Beauty Positive Light Tinted Moisturizer?
Colourpop Pretty Fresh Tinted Moisturizer ($14) is the closest match — similar sheer coverage, dewy finish, and hydrating formula. NYX Bare With Me Tinted Skin Veil ($12) is another great alternative with comparable coverage and a skin-like finish.