Best Tatcha Dupes

Tatcha brings Japanese beauty traditions to modern skincare with its rice-based formulas and luxurious textures. The Dewy Skin Cream and Water Cream are cult favorites, but at $52-$68 per moisturizer, they're a splurge. K-beauty and drugstore brands have embraced many of the same ingredients — rice bran, green tea, and Japanese botanicals — at much lower price points.