Verdict: e.l.f. Wow Brow Gel ($6) is a 92% match dupe for Glossier Boy Brow ($22) — 73% cheaper for a comparable formula. Full price and ingredient comparison below.
By the BeautyFlow Research Team · Updated July 2026
The Original
Boy Brow
$22The Dupe
Save 73%Wow Brow Gel
$6Curated by BeautyFlow editors
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Ingredient Comparison
Ingredient data coming soon
Ingredient data coming soon
Frequently Asked Questions
Is e.l.f. Wow Brow Gel a good dupe for Glossier Boy Brow?
Yes — e.l.f. Wow Brow Gel is a 92% match for Glossier Boy Brow based on ingredient and formula comparison, at 73% less ($6 vs $22).
How much cheaper is e.l.f. Wow Brow Gel than Glossier Boy Brow?
e.l.f. Wow Brow Gel costs $6 versus $22 for Glossier Boy Brow — a saving of $16 (73% less).
What is the difference between Glossier Boy Brow and e.l.f. Wow Brow Gel?
The main difference is price — Glossier Boy Brow costs $16 more. Formulas are closely matched in our comparison, though packaging and shade ranges may differ. See the full ingredient table on this page for the exact overlap.
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