Verdict: e.l.f. Power Grip Primer ($10) is a 88% match dupe for Milk Makeup Hydro Grip Hydrating Primer ($38) — 74% cheaper for a comparable formula. The two formulas share 3 of 7 key ingredients, including water and glycerin. Full price and ingredient comparison below.
By the BeautyFlow Research Team · Updated July 2026
The Original
Hydro Grip Hydrating Primer
$38The Dupe
Save 74%
Power Grip Primer
$10Discovered by the beauty community
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Ingredient Comparison
3 shared ingredients
Frequently Asked Questions
Is e.l.f. Power Grip Primer a good dupe for Milk Makeup Hydro Grip Hydrating Primer?
Yes — e.l.f. Power Grip Primer is a 88% match for Milk Makeup Hydro Grip Hydrating Primer based on ingredient and formula comparison, at 74% less ($10 vs $38). The two formulas share 3 of 7 key ingredients, including water and glycerin.
How much cheaper is e.l.f. Power Grip Primer than Milk Makeup Hydro Grip Hydrating Primer?
e.l.f. Power Grip Primer costs $10 versus $38 for Milk Makeup Hydro Grip Hydrating Primer — a saving of $28 (74% less).
What is the difference between Milk Makeup Hydro Grip Hydrating Primer and e.l.f. Power Grip Primer?
The main difference is price — Milk Makeup Hydro Grip Hydrating Primer costs $28 more. The two formulas share 3 of 7 key ingredients, including water and glycerin. See the full ingredient table on this page for the exact overlap.
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