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Verdict: KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser ($20) is a 71% match dupe for SHISEIDO Ibuki Gentle Cleanser ($30) — 33% cheaper for a comparable formula. Full price and ingredient comparison below.

By the BeautyFlow Research Team · Updated October 2026

The Original

✨
SHISEIDO

Ibuki Gentle Cleanser

$30

The Dupe

Save 33%
💜
KIEHL'S SINCE 1851

Ultra Facial Oil-Free Cleanser

$20
71% match
·curated verified·Save $30
Shop the Dupe· $20Shop at Nordstrom· $30
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Curated by BeautyFlow editors

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Ingredient Comparison

SHISEIDO· $30

Ingredient data coming soon

KIEHL'S SINCE 1851· $20

Ingredient data coming soon

Frequently Asked Questions

Is KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser a good dupe for SHISEIDO Ibuki Gentle Cleanser?

Yes — KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser is a 71% match for SHISEIDO Ibuki Gentle Cleanser based on ingredient and formula comparison, at 33% less ($20 vs $30).

How much cheaper is KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser than SHISEIDO Ibuki Gentle Cleanser?

KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser costs $20 versus $30 for SHISEIDO Ibuki Gentle Cleanser — a saving of $10 (33% less).

What is the difference between SHISEIDO Ibuki Gentle Cleanser and KIEHL'S SINCE 1851 Ultra Facial Oil-Free Cleanser?

The main difference is price — SHISEIDO Ibuki Gentle Cleanser costs $10 more. Formulas are closely matched in our comparison, though packaging and shade ranges may differ. See the full ingredient table on this page for the exact overlap.

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