Verdict: e.l.f. Hydrating Camo Concealer ($6) is a 82% match dupe for Too Faced Born This Way Concealer ($27) — 78% cheaper for a comparable formula. The two formulas share 5 of 8 key ingredients, including water and dimethicone. Full price and ingredient comparison below.
By the BeautyFlow Research Team · Updated July 2026
The Original
Born This Way Concealer
$27The Dupe
Save 78%
Hydrating Camo Concealer
$6Discovered by the beauty community
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Ingredient Comparison
5 shared ingredients
Frequently Asked Questions
Is e.l.f. Hydrating Camo Concealer a good dupe for Too Faced Born This Way Concealer?
Yes — e.l.f. Hydrating Camo Concealer is a 82% match for Too Faced Born This Way Concealer based on ingredient and formula comparison, at 78% less ($6 vs $27). The two formulas share 5 of 8 key ingredients, including water and dimethicone.
How much cheaper is e.l.f. Hydrating Camo Concealer than Too Faced Born This Way Concealer?
e.l.f. Hydrating Camo Concealer costs $6 versus $27 for Too Faced Born This Way Concealer — a saving of $21 (78% less).
What is the difference between Too Faced Born This Way Concealer and e.l.f. Hydrating Camo Concealer?
The main difference is price — Too Faced Born This Way Concealer costs $21 more. The two formulas share 5 of 8 key ingredients, including water and dimethicone. See the full ingredient table on this page for the exact overlap.
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