Best Too Faced Dupes
Fun makeup, serious savings
Verdict: We verified 8 Too Faced dupes that average 52% savings versus the $22-$46 originals — including close matches for Better Than Sex Mascara and Born This Way Foundation. Each match below is compared side-by-side on price and key ingredients.
By the BeautyFlow Research Team · Updated July 2026
Too Faced combines playful packaging with genuinely great formulas — their Better Than Sex Mascara is one of the best-selling mascaras globally, and Born This Way Foundation is a long-time favorite. While not the most expensive brand, prices have crept up to $27-$46 per product. L'Oreal, Maybelline, and e.l.f. all offer competitive alternatives.
Popular Too Faced Products We Have Dupes For
All 14 Verified Too Faced Dupes, Ranked by Match
| Too Faced Original | The Dupe | Price | Savings | Match |
|---|---|---|---|---|
| Better Than Sex Mascara · $30 | L'Oréal Lash Paradise Mascara | $10 | 66% | 92% |
| Better Than Sex Mascara · $30 | L'Oréal Voluminous Lash Paradise Mascara | $10 | 66% | 91% |
| Better Than Sex Mascara · $30 | Essence Lash Princess False Lash Effect Mascara | $5 | 83% | 89% |
| Born This Way Foundation · $39 | L'Oréal Infallible Pro-Glow Foundation | $13 | 67% | 85% |
| Better Than Sex Waterproof Mascara · $25 | Essence Lash Princess False Lash Effect Mascara | $5 | — | 84% |
| Better Than Sex Mascara · $30 | Maybelline Lash Sensational Mascara | $8 | 73% | 84% |
| Born This Way Concealer · $27 | e.l.f. Hydrating Camo Concealer | $6 | 78% | 82% |
| Born This Way Super Coverage Multi-Use Sculpting Concealer · $29 | e.l.f. Camo Concealer 16HR | $7 | 76% | 80% |
| Chocolate Soleil Matte Bronzer · $30 | Physicians Formula Murumuru Butter Bronzer | $11 | — | 76% |
| Hangover Replenishing Face Primer · $34 | e.l.f. Power Grip Primer | $10 | — | 74% |
| Sweethearts Perfect Flush Blush · $30 | Milani Baked Blush in Luminoso | $8 | — | 73% |
| Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection · $36 | L'Oréal Infallible Pro-Matte Foundation | $11 | — | 73% |
| Sweet Peach Eyeshadow Palette · $49 | Profusion Peach Eyeshadow Palette | $6 | 88% | 72% |
| Just Peachy Mattes Eyeshadow Palette – Peaches and Cream Collection · $45 | Profusion Peach Eyeshadow Palette | $6 | 87% | 72% |
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Find Too Faced DupesFrequently Asked Questions About Too Faced Dupes
What is the best Too Faced Better Than Sex Mascara dupe?
L'Oreal Lash Paradise ($12) is the most popular Better Than Sex dupe — it delivers similar dramatic volume, the same hourglass-shaped wand, and comparable wear time at about 55% less. Essence Lash Princess ($5) is an even more affordable option with cult-favorite status.
What is a good dupe for Too Faced Born This Way Foundation?
L'Oreal Infallible Fresh Wear Foundation ($16) is the closest Born This Way dupe with similar medium-full coverage, a natural matte finish, and excellent longevity. It also comes in a comparable shade range at about 60% less.